Branding: A Day in the Life

After hitting the snooze button in the morning about 2-3 times, I immediately open my Facebook app on my phone to check my notifications and scroll through my timeline. Facebook is my go-to in the morning for the latest news in my hometown, being that 90% of my friends on that platform are from my hometown. Next, I head over to Instagram to check out my newsfeed. I really enjoy being able to stay in touch with friends and family via Facebook & Instagram. 

While I'm enjoying my morning coffee on my patio, I'm simultaneously checking my personal emails (Gmail) on my phone and making any bill payments that are due in my Prism app. This is literally my daily morning routine. This routine helps me to prepare for my 10-hour work day as a Digital Community Specialist. 

While I do have a personal Twitter account, I rarely use it. I also have a TikTok and Snapchat account. The TikTok account I only use to watch reels, and the Snapchat account I only use for their camera filters. I very rarely post the pictures to Snapchat though, but I will post them on Facebook and Instagram. I just can't get into Snapchat. Honestly, it annoys me and I don't have many friends/family that use it either. I'd have to say Facebook is my current social media platform of choice. I'm also a huge review girl. I will read reviews on anything and everything before purchasing a good/service. Yelp, Google, and Amazon are my top review platforms.  

Professionally, I am responding to customer inquiries via various social media platforms all day. These platforms include Facebook, Twitter, Instagram, Google, and our Community Forum. 

Up until last year, one of my company incentives was free DirecTV, but we sold that part of the business, and I decided to get rid of cable altogether at that point. My family and I are now using YouTube TV and I couldn't be happier with my decision. I love the freedom of being able to watch my shows on the go and on multiple devices. 

I actually receive multiple marketing emails from companies with whom I've signed up for their loyalty program. The ones that catch my attention are emails that include information about an upcoming sale, or those that contain a coupon or promo code. Recently, I've noticed that more and more companies are using hashtags, emojis, and urban cultural influences in their digital media marketing campaigns. Most sites also have pop-up boxes that encourage you to enroll in their loyalty program via email and or text alerts, and in return, they offer a promo code for a percentage off your initial purchase. I will admit, that these types of media marketing campaigns are probably responsible for 99% of the recurring emails I receive now from companies. I'm a firm believer that you should join any and all loyalty programs of stores/companies you do business with on a regular basis. That's probably why I have over 10,000 unread emails now. It may be time to unsubscribe to some of them.🥴